The Importance Of Video In Modern Blogging

Since the mid-1990s, blogs have been a crucial component of the Internet. Though they had humble beginnings as user-hosted websites where bloggers would share their writing or photography, they've experienced an explosion in popularity thanks to platforms like WordPress and Livejournal that reduced the barrier to entry. One thing remains the same though: Bloggers then and now all share a common love of leaving their thoughts and opinions on the open web for audiences to enjoy.

Today, blogging is embedded in our digital culture. Social media sites make it easy to share anything from short posts to lengthy articles, and dedicated websites remain a popular option for individuals and brands to showcase their expertise.

But unlike the blogs of the 90s, today’s creators have the power of ubiquitous digital video at their disposal. Recording, editing, and sharing video — or streaming live from the scene — is just as easy as sharing a link or posting a photo. Video also makes it possible to engage in a direct conversation with an audience, making it a natural extension of blogging’s highly personal origins.

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Viewers Love Watching Blogs

The highly-engaging nature of web video is real, with research finding that 45% of people consume at least an hour of videoper day. Considering the average length of online video content is 4.4 minutes, those statistics suggest that people are watching at least 13 short videos. For bloggers, this highlights the significant opportunity presented by video: Short videos such as those found on YouTube are already a steady part of the average media diet.

Indeed, as the Internet’s second-most visited website, users spend an average of 8 minutes and 41 seconds a day on YouTube, which reaches more American 18- to 34-year-olds than any traditional broadcast television network.

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Ways to Make Money Blogging

Vlogs — video blogs — get hundreds of millions of views, spawning an entire generation of influencers and eager subscribers waiting for their favorite creators to drop new videos. YouTube itself cites vlogging as one of the best ways to build a loyal community, connect with like-minded people, and operate a sustainable channel with videos that are easy to upload.

For brands and users who want to make money blogging, this presents a significant opportunity. Users that create high-quality YouTube content can be accepted into the YouTube Partner Program, which offers monetization opportunities through advertising revenue, user memberships, and merchandising.

It’s one of the most popular ways to make money blogging, and thanks to channel requirements that help weed out bad actors, users and brands looking to build a sustainable, engaged audience have the keys to success at their disposal.

Monetize Your Blog Without Adsense

Bloggers don’t have to be beholden to Google and YouTube’s own ad platforms, either. Whether a video is hosted on YouTube or through WordPress, users can sell their products through affiliate marketing links, subscriptions, or custom merchandise.

This makes it possible to mention items directly in videos and leave links in video descriptions, guiding viewers toward easy ways to purchase products that generate revenue. Because vloggers forge a personal relationship with their audience, viewers want to support their favorite creators by making contributions or buying items to help them continue making content.

QUID also makes it simple for bloggers and vloggers to monetize their content with an online tip jar. Through unobtrusive, customizable buttons, QUID introduces a frictionless method for readers and viewers to leave a small amount of money. Whether it’s a couple of bucks or just a few pennies is entirely up to you and your audience, allowing creators to get paid a fair or fun amount of money from their dedicated audience.

Video Content Marketing Strategy

Video can also play a critical role as part of a blog’s broader content marketing strategy. Because blogs have evolved from simple pages of text and video, a “blog” can take any format to deliver an intended message to an audience.

Explainers, how-to videos, and testimonials can boost the value of any blog by providing direct, easily engageable content that highlights the value of a brand. Using popular vlogging formats seen across YouTube, brands can take deep dives into new products, offer expert opinions from thought leaders, and speak directly to customers on relevant subjects.  

Creating vlogs can help brands develop their own authentic voice. Rather than asking a visitor to read a press release, for instance, a company's video blog can quickly capture a viewer’s attention by sharing the excitement over the brand’s latest news.

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How to Make a Video Blog That Engages

Creating a video blog doesn’t have to be complicated. With nearly any smartphone, a decent source of light, and a good idea, bloggers can shoot, edit, and post a vlog in mere minutes.

Before recording, take time to ensure the video setup will produce the best possible video:

  • Use the best camera, lighting, and microphone available. For many, this may simply be a smartphone.
  • Know the purpose of your video and present the content in an engaging, friendly manner.
  • Keep the video short to reduce the amount of editing necessary.

Once the first video blog has been recorded, start working on the second. And third. And fourth. Building an engaged audience can take time, but high-quality content will keep them coming back for more.

Whether you’re sharing personal thoughts or marketing a brand, video can enhance the value of any blog. It’s also a great way to make money while connecting with an engaged audience, no matter if your content lives on YouTube or a user-hosted site. For creators and brands that are serious about building deep connections and spreading awareness, it’s time to find a tripod, outline a script, and start recording.

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About Inbal Sarig

Inbal Sarig is QUID’s Marketing Director. Inbal has more than eight years of experience in marketing and storytelling.