Starting up

"Hope is not a strategy." That was our motto.

When I started, my boss said to me, "So long as we don't get on the front page of the New York Times, we're good." It turned out that anytime Google had the slightest blip, we were all over the news.

I worked with the Site Reliability Engineering group at Google between 2006 and 2018. Our goal was to keep Google up, fast, and reliable. We made sure that Google's technical infrastructure could support the company's monstrous pace of growth, despite its monstrous pace of growth.

Our infrastructure consisted of hundreds of thousands of servers running in datacenters around the world, interconnected through complex worldwide networks. We had our own under-sea transcontinental fiber. We had our own satellites.

And then last year I decided to quit all this and co-found a company with my long time friend, Kevin McCall. In our 40s. With kids and bills and all the wonderful stresses of family life.

"You're batshit insane!", was the standard response.

Kevin and I, only mildly insane.

But we had to do it. We realized that there was a major problem with the way much of the Internet is monetized, and that something had to be done about it. We knew that it would be a huge undertaking, technically, logistically, and financially. And we knew that if anyone had a chance at making a dent, it was us.

That was exactly one year ago. Yesterday, we launched QUID, our payments platform for digital goods and services. Artists, bloggers, podcasters, photographers, and all kinds of content creators can now have a friendlier and more transparent way to generate revenue for their content.

The QUID team hacking away.

This is just the beginning, and QUID is our first micro-contribution to the bigger dream. We invite you to join us in our journey to move forward the Internet. Because hope is not a strategy.

Co-founder and CEO,

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About Mohit Cheppudira

Mo is the co-founder and CEO of QUID. He is an active open-source contributor and spent 12 years at Google as a Principal Engineer working on ^H^H^H REDACTED.